Please use this identifier to cite or link to this item:
https://hdl.handle.net/10321/5108
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Kankisingi, Gustave Mungeni | - |
dc.contributor.advisor | Moyane, S. | - |
dc.contributor.author | Makhuba, Buyisile H. | en_US |
dc.date.accessioned | 2024-01-18T05:40:22Z | - |
dc.date.available | 2024-01-18T05:40:22Z | - |
dc.date.issued | 2023-08-15 | - |
dc.identifier.uri | https://hdl.handle.net/10321/5108 | - |
dc.description | Dissertation submitted in partial fulfilment of the requirements for the degree of Master of Management Sciences in Administration and Information Management, Durban University of Technology, South Africa, 2023. | en_US |
dc.description.abstract | Addressing the need for improved strategies in the recruitment of rural learners by Higher Education Institutions (HEIs), this study focuses on the Zululand District. The purpose of this research is to enhance HEIs promotional strategies, reduce the number of walk-in learners, and bolster rural learner enrolment. The methodology involves an analysis of learner preferences and an effectiveness assessment of various promotional strategies used in rural recruitment. It includes investigating challenges that rural learners face in accessing information about higher education and assessing the collaboration between schools and universities in recruiting first-year learners from rural areas. Key findings revealed significant gaps in the current promotional strategies and highlighted the important factors influencing rural learners' choice of HEIs. Furthermore, the research found that improved engagement between schools and universities significantly impacts the effectiveness of recruitment efforts. The study recommends a refinement of promotional strategies to meet the specific needs of rural learners, the introduction of accessible platforms for rural learners to acquire higher education information, and an enhancement of collaborative efforts between schools and universities in the Zululand District | en_US |
dc.format.extent | 168 p | en_US |
dc.language.iso | en | en_US |
dc.subject | Rural learners | en_US |
dc.subject | Basic education | en_US |
dc.subject | Matric learners | en_US |
dc.subject | HEI | en_US |
dc.subject | HEI recruitment | en_US |
dc.subject.lcsh | Universities and colleges--South Africa--Marketing | en_US |
dc.subject.lcsh | Marketing | en_US |
dc.subject.lcsh | Communication in marketing | en_US |
dc.subject.lcsh | College freshmen--Decision making | en_US |
dc.subject.lcsh | Education, Higher--South Africa | en_US |
dc.title | Promotional strategies on the recruitment of rural learners from the Zululand District into higher education institutions | en_US |
dc.type | Thesis | en_US |
dc.description.level | M | en_US |
dc.identifier.doi | https://doi.org/10.51415/10321/5108 | - |
local.sdg | SDG04 | - |
local.sdg | SDG05 | - |
item.grantfulltext | open | - |
item.cerifentitytype | Publications | - |
item.fulltext | With Fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.languageiso639-1 | en | - |
item.openairetype | Thesis | - |
Appears in Collections: | Theses and dissertations (Accounting and Informatics) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
MakhubaBH_2023_Redacted.pdf | 11.03 MB | Adobe PDF | View/Open |
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