Please use this identifier to cite or link to this item:
https://hdl.handle.net/10321/5478
DC Field | Value | Language |
---|---|---|
dc.contributor.advisor | Dlamini, Bongani Innocent | - |
dc.contributor.author | Qaba, Pikolomzi | en_US |
dc.date.accessioned | 2024-09-10T09:44:43Z | - |
dc.date.available | 2024-09-10T09:44:43Z | - |
dc.date.issued | 2024-05 | - |
dc.identifier.uri | https://hdl.handle.net/10321/5478 | - |
dc.description | Submitted in fulfillment of the requirements of the degree of Master of Management Sciences Specialising in Public Relations, Durban University of Technology, Durban, South Africa, 2023. | en_US |
dc.description.abstract | This mixed methods study, titled "Reputation Management at Local Government Level: A Case Study of Amahlathi Local Municipality" aimed to explore the Amahlathi Local Municipality’s (ALM’s) reputation among stakeholders, assess how media reports reflect community members' opinions, evaluate stakeholders' expectations, and identify sustainable strategies for reputation management. The research employed a convergent parallel design, with a sequential mixed method data collected and integrated during analysis. Surveys and interviews were conducted with diverse stakeholders, including residents, Eastern Cape Corporative Governance and Traditional Affairs representatives, and municipal employees. The findings revealed a mixed reputation for ALM. While some stakeholders expressed satisfaction with service delivery and infrastructure development, others criticised the Municipality for perceived corruption and lack of transparency. Stakeholders' expectations focused on improved service delivery, increased transparency, and stronger accountability. Based on these findings, the study identified sustainable strategies for managing ALM's reputation, including fostering open communication, enhancing transparency, promoting community engagement, and strengthening accountability mechanisms. This research contributes to the growing body of literature on reputation management at the local government level, providing valuable insights for policymakers and practitioners seeking to improve the public perception and performance of municipal institutions. | en_US |
dc.format.extent | 197 p | en_US |
dc.language.iso | en | en_US |
dc.subject.lcsh | Public relations | en_US |
dc.subject.lcsh | Communication in organizations | en_US |
dc.subject.lcsh | Corporations--Public relations | en_US |
dc.subject.lcsh | Corporate image--Management | en_US |
dc.subject.lcsh | Communication in management | en_US |
dc.title | Reputation management at local government level : a case study of Amahlathi Local Municipality | en_US |
dc.type | Thesis | en_US |
dc.description.level | M | en_US |
dc.identifier.doi | https://doi.org/10.51415/10321/5478 | - |
local.sdg | SDG08 | en_US |
local.sdg | SDG09 | en_US |
item.grantfulltext | restricted | - |
item.cerifentitytype | Publications | - |
item.fulltext | With Fulltext | - |
item.openairecristype | http://purl.org/coar/resource_type/c_18cf | - |
item.languageiso639-1 | en | - |
item.openairetype | Thesis | - |
Appears in Collections: | Theses and dissertations (Management Sciences) |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Qaba_P_2024.pdf | 7.5 MB | Adobe PDF | View/Open |
Page view(s)
129
checked on Dec 13, 2024
Download(s)
57
checked on Dec 13, 2024
Google ScholarTM
Check
Altmetric
Altmetric
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.