Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/5686
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dc.contributor.authorAdjin-Tettey, Theodora Dameen_US
dc.contributor.authorBolfrey, Andyen_US
dc.contributor.authorBugase, Carl Awetogaen_US
dc.contributor.authorAdotey, Theresaen_US
dc.contributor.authorDodoo, Stephen. Jnren_US
dc.date.accessioned2024-11-24T06:31:50Z-
dc.date.available2024-11-24T06:31:50Z-
dc.date.issued2013-
dc.identifier.citationAdjin-Tettey, T.D. et al. 2013. The influence factor: a study of advertising and use of mobile phones by students of two universities in Ghana. International Journal of ICT and Management, 1(3): 171-178.en_US
dc.identifier.issn2026-6839-
dc.identifier.urihttps://hdl.handle.net/10321/5686-
dc.description.abstractThis study examined whether advertising influences the usage of telecommunication networks, using the students of the University Of Professional Studies Accra and Wisconsin University College in the Greater Accra Region as a point of reference. It was also to ascertain the media through which tertiary students received most advertising messages. The study found that, advertising was not the only variable that influenced respondents to use a particular network and that when matched up against other variables, ‘service quality’ comes on top as the number one influencing agent ahead of advertising. The traditional media was identified as the media through which most advertising messages are received. Finally, the study identified that advertising is a necessary but not sufficient condition that influences switching between telecommunication networks.en_US
dc.format.extent8 pen_US
dc.language.isoenen_US
dc.relation.ispartofInternational Journal of ICT and Management.; Vol. 1, Issue 3en_US
dc.subjectAdvertisingen_US
dc.subjectInfluenceen_US
dc.subjectMobile telecommunication networksen_US
dc.subjectUniversitiesen_US
dc.subjectGhanaen_US
dc.titleThe influence factor : a study of advertising and use of mobile phones by students of two universities in Ghanaen_US
dc.typeArticleen_US
dc.date.updated2024-11-16T06:54:24Z-
item.grantfulltextopen-
item.cerifentitytypePublications-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.openairetypeArticle-
Appears in Collections:Research Publications (Arts and Design)
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