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https://hdl.handle.net/10321/584
Title: | The impact of communication on customer relationship marketing among cellular service providers |
Authors: | Poovalingam, Kasthuri Veerasamy, Dayaneethie |
Issue Date: | 2007 |
Journal: | Alternation (Durban) |
Abstract: | This article examines how communication is currently being employed in the cellular industry to improve service to customers in an attempt t o establish a long-term relationship with them. It does so by analyzing the communication process and the communication mix that cellular service providers utilize to engage with their customers. The primary goal of a business is sustained supe... |
Description: | Originally published in: Alternation, Vol. 14, No. 1, 2007. |
URI: | http://hdl.handle.net/10321/584 |
ISSN: | 1023-1757 |
DOI: | 10.10520/AJA10231757_370 |
Appears in Collections: | Research Publications (Management Sciences) |
Files in This Item:
File | Description | Size | Format | |
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Poovalingam_2007.pdf | Article | 276.73 kB | Adobe PDF | View/Open |
Consentletter | Consent letter | 407.7 kB | Adobe PDF | View/Open |
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