Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/584
Title: The impact of communication on customer relationship marketing among cellular service providers
Authors: Poovalingam, Kasthuri 
Veerasamy, Dayaneethie 
Issue Date: 2007
Journal: Alternation (Durban) 
Abstract: 
This article examines how communication is currently being employed in
the cellular industry to improve service to customers in an attempt t o
establish a long-term relationship with them. It does so by analyzing the
communication process and the communication mix that cellular service
providers utilize to engage with their customers.
The primary goal of a business is sustained supe...
Description: 
Originally published in: Alternation, Vol. 14, No. 1, 2007.
URI: http://hdl.handle.net/10321/584
ISSN: 1023-1757
DOI: 10.10520/AJA10231757_370
Appears in Collections:Research Publications (Management Sciences)

Files in This Item:
File Description SizeFormat
Poovalingam_2007.pdfArticle276.73 kBAdobe PDFThumbnail
View/Open
ConsentletterConsent letter407.7 kBAdobe PDFView/Open
Show full item record

Page view(s) 5

2,494
checked on Jan 9, 2025

Download(s) 5

2,928
checked on Jan 9, 2025

Google ScholarTM

Check

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.