Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/608
DC FieldValueLanguage
dc.contributor.advisorRampersad, Renitha-
dc.contributor.advisorReddy, Karunanidhi-
dc.contributor.authorJuggernath, Swastikaen_US
dc.date.accessioned2011-03-31T06:36:20Z
dc.date.available2012-09-01T22:20:07Z
dc.date.issued2010-
dc.identifier.other332444-
dc.identifier.urihttp://hdl.handle.net/10321/608-
dc.description.abstractThis study presents the research of an investigation into communication challenges that affected the implementation of Black Economic Empowerment and the communication strategies/policies used to inform and communicate with employees in businesses. To achieve this aim questionnaires were administered to seven BEE compliant organizations in KwaZulu-Natal. Mersham’s communication model for development provides a basis for evaluation of the BEE communication challenges. This study reviewed theories and literature relevant to the implementation of Black Economic Empowerment and Communication Strategies. The perceptions gained from the literature review were used to interpret the results which were obtained through a qualitative paradigm. The findings revealed that communication is a pivotal pillar in any organization and both employers and employees need to maintain the strength that binds these pillars and brings the organization together. South Africa has faced many challenges since the apartheid era. The BEE policy therefore, aims to iron out unfair practices in businesses, which is why communication is extremely important to this process.en_US
dc.format.extent123 pen_US
dc.language.isoenen_US
dc.rightsSubmitted in fulfillment of the requirements for the Master of Technology Degree: Public Relations Management, Durban University of Technology, Durban, South Africa, 2010.en_US
dc.subject.lcshEmployee empowerment--South Africaen_US
dc.subject.lcshAffirmative action programs--South Africaen_US
dc.subject.lcshEconomic development--South Africaen_US
dc.subject.lcshBusiness enterprises, Black--South Africaen_US
dc.subject.lcshCommunication in management--South Africaen_US
dc.titleCommunication challenges faced by employers in the implementation of the Black Economic Empowerment policy in KwaZulu-Natalen_US
dc.typeThesisen_US
dc.description.levelMen_US
dc.identifier.doihttps://doi.org/10.51415/10321/608-
item.fulltextWith Fulltext-
item.openairecristypehttp://purl.org/coar/resource_type/c_18cf-
item.languageiso639-1en-
item.openairetypeThesis-
item.grantfulltextopen-
item.cerifentitytypePublications-
Appears in Collections:Theses and dissertations (Management Sciences)
Files in This Item:
File Description SizeFormat
Juggernath_2010.pdf759.36 kBAdobe PDFThumbnail
View/Open
Show simple item record

Page view(s) 10

1,809
checked on Dec 22, 2024

Download(s) 10

1,859
checked on Dec 22, 2024

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.