Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/83
Title: Consumer perceptions of charity shops in the Durban area
Authors: Lekhanya, Lawrence Mpele 
Keywords: Consumers--Attitudes;Marketing--Dissertations, Academic
Issue Date: 2006
Abstract: 
Many people have used the term “charity shop” without having a clear understanding of
it, even although there are numerous articles and a previous research survey about charity
shops in the UK, Canada and Australia. It seems that no research has been done in South
Africa on this particular topic. Also, the confusion that surrounds consumer perceptions
of charity shops highlights the need for marketers to conduct more research on this
particular area.
The following study was conducted within the South African marketplace, specifically in
four Durban areas, using quantitative research methods.
The main objective of the research was to determine consumer perceptions of charity
shops in the Durban area and the factors influencing these perceptions.
Description: 
Thesis (Masters in technology: Marketing)-Dept. of Marketing, Durban University of Technology, Durban, South Africa, 2006
URI: http://hdl.handle.net/10321/83
DOI: https://doi.org/10.51415/10321/83
Appears in Collections:Theses and dissertations (Management Sciences)

Files in This Item:
File Description SizeFormat
Lekhanya_2006.pdf1.02 MBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s) 5

1,905
checked on Dec 23, 2024

Download(s) 10

2,767
checked on Dec 23, 2024

Google ScholarTM

Check

Altmetric

Altmetric


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.