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dc.contributor.authorYao, Jie
dc.date.accessioned2007-10-22T13:27:50Z
dc.date.available2007-10-22T13:27:50Z
dc.date.issued2006
dc.identifier.other301801
dc.identifier.urihttp://hdl.handle.net/10321/112
dc.descriptionThesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xiii, 140 leavesen
dc.description.abstractRetailing in South Africa is one of the most challenging and competitive sectors. The South African retail business environment is seemingly becoming tough and uncertain, with intense competition from both domestic and international companies. South Africa has a varied and fascinating retailing landscape. A feature that retailers need to understand is the different demographics of the South African population and consumers from different races; this resulted in inadequate shopping facilities in the black townships and an oversupply in the traditionally white areas. Gaining access to new markets in South Africa is one of the challenges facing the retail sector. The purpose of this study is to evaluate customer service at Pick’ n Pay stores in selected shopping malls within the greater Durban area. It examines the opinions and perceptions of customers from selected shopping centres.en
dc.language.isoenen
dc.subjectChain stores--South Africa--Durbanen
dc.subjectRetail trade--South Africa--Durbanen
dc.subjectCustomer services--South Africa--Durbanen
dc.subjectPick 'n Pay (Firm)en
dc.subjectMarketing--Dissertations, Academicen
dc.titleCustomer service at a chain store in the greater Durban areaen
dc.typeThesisen


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