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Crisis communication planning and management at higher education institutions in KwaZulu-Natal

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dc.contributor.advisor Rawjee, Veena P.
dc.contributor.advisor Raap, Peter John Hussain, Sameera Banu 2010-09-07T08:07:07Z 2012-09-06T22:20:05Z 2010
dc.identifier.other 329156
dc.description Submitted in partial fulfilment of the requirements for the Master in Technology: Public Relations Management, Durban University of Technology, 2010. en_US
dc.description.abstract The National Plan for Higher Education (2001) provides a framework for achieving the vision of a single co-ordinated higher education system. In order to meet the goals of this plan, various technikons and universities had to merge. Pityana (2004: 4-5) points out that, in addition to opportunities, various challenges have also emerged from these mergers. One such challenge is that higher education institutions may find themselves in tensions with their partners which may result in disagreements that could lead to crisis situations. Marconi (2005: 262) argues that, in crisis situations, the pace of the conflict accelerates dramatically. This means that the affected parties have to react very quickly or risk having their ability to protect their interests substantially reduced, hence the need for a crisis communication plan. Implicit in this plan is the importance of communication. McCusker (2006: 108) maintains that, often in crisis a situation, communication gets distorted. As a result, rumours often supplant real facts. Thus, clear communication needs to be pre-planned and increased during a crisis. This dissertation, therefore, sets out to investigate the role of communication during the planning and management of crises at higher education institutions in KwaZulu-Natal. It reports on preliminary results of in-depth interviews conducted at higher education institutions in KwaZulu- Natal and offers recommendations so that crises planning and management may be improved upon. en_US
dc.description.sponsorship National Research Foundation en_US
dc.format.extent 120 p en_US
dc.language.iso en en_US
dc.subject Higher education institutions en_US
dc.subject Crisis communication en_US
dc.subject Crisis plan en_US
dc.subject.lcsh Communication in management en_US
dc.subject.lcsh Crisis management en_US
dc.subject.lcsh Universities and colleges--South Africa--KwaZulu-Natal--Management en_US
dc.title Crisis communication planning and management at higher education institutions in KwaZulu-Natal en_US
dc.type Thesis en_US
dc.dut-rims.pubnum DUT-000342

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