Please use this identifier to cite or link to this item: http://hdl.handle.net/10321/83
Title: Consumer perceptions of charity shops in the Durban area
Authors: Lekhanya, Lawrence Mpele 
Keywords: Thrift shops--South Africa--Durban;Consumers--Research--South Africa--Durban;Consumer behavior--South Africa--Durban;Consumers--Attitudes;Marketing--Dissertations, Academic
Issue Date: 2006
Abstract: Many people have used the term “charity shop” without having a clear understanding of it, even although there are numerous articles and a previous research survey about charity shops in the UK, Canada and Australia. It seems that no research has been done in South Africa on this particular topic. Also, the confusion that surrounds consumer perceptions of charity shops highlights the need for marketers to conduct more research on this particular area. The following study was conducted within the South African marketplace, specifically in four Durban areas, using quantitative research methods. The main objective of the research was to determine consumer perceptions of charity shops in the Durban area and the factors influencing these perceptions.
Description: Thesis (M. Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xiii, 153 leaves
URI: http://hdl.handle.net/10321/83
Appears in Collections:Theses and dissertations (Management Sciences)

Files in This Item:
File Description SizeFormat 
Lekhanya_2006.pdf1.02 MBAdobe PDFThumbnail
View/Open
Show full item record

Page view(s) 5

1,594
checked on Jan 16, 2018

Download(s) 10

2,127
checked on Jan 16, 2018

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.