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dc.contributor.authorLekhanya, Lawrence Mpele
dc.date.accessioned2007-10-18T13:49:08Z
dc.date.available2007-10-18T13:49:08Z
dc.date.issued2006
dc.identifier.other304934
dc.identifier.urihttp://hdl.handle.net/10321/83
dc.descriptionThesis (M. Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2006 xiii, 153 leavesen
dc.description.abstractMany people have used the term “charity shop” without having a clear understanding of it, even although there are numerous articles and a previous research survey about charity shops in the UK, Canada and Australia. It seems that no research has been done in South Africa on this particular topic. Also, the confusion that surrounds consumer perceptions of charity shops highlights the need for marketers to conduct more research on this particular area. The following study was conducted within the South African marketplace, specifically in four Durban areas, using quantitative research methods. The main objective of the research was to determine consumer perceptions of charity shops in the Durban area and the factors influencing these perceptions.en
dc.language.isoenen
dc.subjectThrift shops--South Africa--Durbanen
dc.subjectConsumers--Research--South Africa--Durbanen
dc.subjectConsumer behavior--South Africa--Durbanen
dc.subjectConsumers--Attitudesen
dc.subjectMarketing--Dissertations, Academicen
dc.titleConsumer perceptions of charity shops in the Durban areaen
dc.typeThesisen


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