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Browsing by Advisor Govender, Jeevarathnam Parthasarathy


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Showing results 1 to 20 of 29  next >
Issue DateTitleAuthor(s)
2017The application of marketing intelligence for the survival, growth and success of Chinese entrepreneurs in KwaZulu-NatalYu, Xiao 
2015Assessing customer service in the Malawian public postal serviceMsosa, Steven Kayambazinthu 
2017Brand preference for mobile phones among students at a selected higher education institutionNdadziyira, Tafadzwa 
27-Oct-2008Buyer behaviour of fabrication customers at AfroxNaidoo, Rajendra 
2018Co-branding through soccer in KwaZulu-Natal, South AfricaNdlovu, Mduduzi Victor Mphathi 
2015Communication tools used to educate high school learners about HIV/AIDS in the Mthatha areaMadikizela, Nonceba 
2017Consumer protection and service delivery by the retail industry in the greater Durban area : the legal implications of the Consumer Protection Act 68 of 2008Govender, Vasantha 
May-2024A critical analysis of partnerships between public higher education institutions and the retail sector in KwaZulu-NatalRamraj, Upaasna 
2008Critical factors for service quality in the intercity bus transport industryPan, Qi
2008Customer perception of service quality at the Business Studies Unit of the Durban University of TechnologyManuel, Nishi 
2024Customer relationship management as a strategic tool for customer retention at a selected ICT company in JohannesburgSibisi, Christopher 
2017Customer service as a strategic tool amongst independent retail food chains in KwaZulu-NatalTlapana, Tshepo Peter 
2022Determinants of distributors’ motivational factors in multi-level marketing in KwaZulu-NatalAkindeji, Eunice Bolanle 
2007Employee perceptions of quality at a selected companyNaidu, Pradashen 
2008An evaluation of customer service quality at a selected resin companyMoodley, Pragalathan 
2018Exploring corporate marketing optimisation strategies for the KwaZulu-Natal manufacturing sector : a corporate social responsibility perspectiveIjabadeniyi, Abosede 
2009The impact of tourists' perceptions of safety and security on tourism marketing of MpumalangaMopeli, Mantseo Juliet 
20-May-2014The influence of cultural diversity on marketing communication : a comparison of Africans and Indians in DurbanIjabadeniyi, Abosede 
2023The influence of electronic word-of-mouth communication on online consumer buying behaviour in South AfricaTinonetsana, Faith 
2020The influence of integrated marketing communications on the growth of SMEs in the rural areas of Kwazulu-NatalMkhize, Nkululeko Emmanuel 
Showing results 1 to 20 of 29  next >