Research Publications (Management Sciences)

Permanent URI for this collectionhttps://hdl.handle.net/10321/217

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Corporate governance effectiveness and operational risk in banks: the role of firm size
(Adonis & Abbey Publishers, 2025-3-1) Fagbadebo, Omololu; Ofori, Benjamin Siaw
While previous research works have extensively examined the direct relationship between corporate governance mechanisms and operational risk, there is limited understanding of how firm size moderates this link. Using a sample of 14 commercial banks in Ghana from 2010 to 2022, we analyse key governance dimensions, including board size, board independence, board meeting frequency, and board financial expertise, to determine their impact on operational risk. Firm size, measured by the natural logarithm of total assets, is introduced as a moderating variable to explore how it influences the governance-risk link. Data was analysed using pooled panel, random, and fixed effects models in Stata. The results indicate that larger banks benefit more from robust governance mechanisms, which help to mitigate operational risk, while smaller banks may experience varying effects. The study confirms the reliability of these findings through tests for serial correlation and heteroscedasticity, both of which indicated no significant issues. These findings provide a better understanding of how firm size affects corporate governance practices in managing operational risk within the banking sector. The study's limitations involve its concentration on Ghanaian banks and potential endogeneity issues, indicating opportunities for future research to examine wider contexts and additional governance factors.
Rural entrepreneurship and transformation : the role of learnerships
(Emerald, 2017) Koyana, Siphokazi; Mason, Roger Bruce
Abstract Purpose – The purpose of this paper is to investigate the lessons that could be learnt from the first year of implementing the Wholesale and Retail Sector Education and Training Authority’s Rural Development Programme. Design/methodology/approach – This exploratory, qualitative study involved unemployed people from a rural location in Mpumalanga Province, South Africa. A focus group and in-depth interviews were held with the current learners, the programme manager, the skills training providers, and the royal custodian of the locality. Findings – While highlighting the factors that enhance success as well as those that impede development, the study found that the learnership contributed significantly to social transformation through rural entrepreneurship. It empowers disadvantaged women and youths to gain access and skills which, if the recommended measures to sustain the programme are implemented, could enable them to grow bigger businesses. Research limitations/implications – Since this was an exploratory, qualitative study, the limitations of a small, convenience sample need to be overcome by a larger, quantitative study, and a more complete collection of accurate secondary data. Originality/value – Despite the obvious limitations, this study has contributed to the literature on both rural entrepreneurship and transformation in South Africa. Both are under-researched topics, despite transformation being a socio-political imperative and entrepreneurship, especially in rural areas, being a key to overcoming South Africa’s high unemployment rate.
Employment equity in the South African retail sector: legal versus competence and the business imperatives
(2015-12-31) Mason, Roger Bruce; Roman, Leon J.
In 2013/14 a study entitled “Interventions to achieve employment equity objectives in the wholesale and retail sector” was conducted by the Wholesale and Retail Leadership Chair (WRLC) at the Cape Peninsula University of Technology on behalf of the W&RSETA (Sector Education and Training Authority). Objectives included assessing the impact of implementation of the Employment Equity Act (EEA) on retail organisations, and determining what supportive action regulatory authorities (the Department of Labour and the W&RSETA) and businesses could take to achieve employment equity (EE) goals. The study is therefore useful across the spectrum of the W&R industry, especially for employment relations practitioners and those tasked with EE implementation. The study followed a mixed-methods approach, using questionnaire surveys, in-depth interviews, case studies, focus groups and secondary data. Results indicated that EE tends to be numbers-driven at the expense of competence and talent management. Most respondents’ perceptions of EE implementation were negative, with the implication that a different approach is needed because the pace of change and transformation in the South African workplace is too slow. Although the small sample size limits generalisation of the findings, the study provides insight and direction for further research. This paper acknowledges that because EE is currently driven largely by meeting mandated targets for demographic change, the development of talent – in essence, competence – is lacking or inadequate. Thus, the recommendations propose a competency model linked to a performance management system, which could lead to an efficient EE talent management process. This process will enable organisations to develop, within the shortest possible period, competent individuals able to perform adequately in their positions, thereby maintaining or improving productivity; it also addresses effective succession planning.
E-business developments and skills requirements in the retail sector
(2015-7-7) Klaiber, Udo; Hermanus, Terence; Mason, Roger Bruce
The article summarises the findings of an international study among retailers as to the state of e- business in the international retail sector and the skills required by the sector to cope with the changing technologies. The research methodology consists of three steps. Firstly, a comprehensive literature review was done; secondly, qualitative interviewing of experts in e-business, information technology and management was conducted; and thirdly, in-depth interviews with retail experts took place. The future success of retailers depends heavily on their abilities to take advantage of the technological developments. Therefore these companies have an increasing demand for employees who combine quantitative technological and statistical skills with expertise in qualitative fields. Retailers already report difficulties in obtaining the workforce they need. The situation is expected to become more problematic in the near future. Companies need to prepare themselves. Increasing the qualifications of employees is strongly recommended.
Strategic alignment of the South African retail sector with the national development plan
(Virtus Interpress, 2014) Sewell, William; Mason, Roger Bruce; Venter, Petrus
This paper provides an evaluation of the strategy alignment of the South African retail sector with the National Development Plan (NDP) governance values and objectives. The paper considers the commercial realities which form the framework for retail decision-makers when they address the challenges in aligning their business growth strategies with the regulatory framework of a capable, developmental state. Within that context, the outcomes of a retail stakeholder alignment study of the NDP strategy themes are analysed. The method involved a policy survey of a purposive sample of retail business and governance stakeholders. The survey findings reflect retailer alignment with many NDP regulatory and ‘active citizenry’ strategies, but with strong beliefs that others are not the retail business sector’s governance responsibility.
Communication channels and interpersonal communication between South African and German business partners
(Virtus Interpress, 2013) Scheming, Oleg; Mason, Roger Bruce
Good communication skills are vital, especially in business. This study investigated the role of interpersonal communications in managing South African – German business relationships. The objective of the study was to identify which communication channels South African businesses use to communicate with their German business partners, and which are perceived to be the most effective. In order to accomplish the objective, a survey was conducted by means of self-administered e-mail based questionnaires. In addition, a few depth interviews were conducted to help interpret the quantitative results of the study. In both cases, the respondents were purposively selected. Based on the findings, recommendations were provided on how communication can be made more effective to improve South African and German business relationships.
An integrative review of the effect of organisational change management on employee performance
(2025-2-28) Bangura, Samuel
In the current business landscape, organizations face various challenges, with one of the most pressing being the necessity to improve performance. As organizations adapt to a rapidly changing environment, the ability to facilitate performance enhancements during periods of change is crucial for achieving long-term success. Additionally, the ongoing advancement of technology, evolving consumer behaviours, and introducing new regulatory frameworks require organizations to effectively manage the complexities arising from these swift transformations. Considering this, the objective of this study was to examine the impact of change management on employee performance. To accomplish this, an integrative review was conducted, which began by defining the concept of change and exploring the motivations behind it. Furthermore, the study discusses various perspectives on the organizational management concept of employee performance and assesses the effects of change management on employees. The findings reveal that change can harm employees, particularly regarding motivation and job satisfaction. Conversely, the results indicate that well-designed and effectively executed change management strategies can have a positive impact on employee performance and help reduce turnover.
Effects of HR analytics on HRM practices: an integrative review
(Eurasian Publications, 2024-11-20) Bangura, Samuel
The current study investigates the impact of HR analytics on human resource management (HRM) practices. Based on a review of HRM literature, it is clear that HR analytics is increasingly recognized as a valuable tool that influences HRM practices, particularly in supporting strategic decision-making. The primary motivation for this study stems from a noticeable gap in research regarding the impact and adoption of HR analytics within organizations, especially in South Africa. A comprehensive analysis of academic journal articles from reputable databases revealed that HR analytics positively influences human resource management practices and enhances HRM efficiency by integrating various functions and enabling managers to make informed decisions. It is recommended that organizations consider key factors that contribute to the effective implementation of HR analytics to maximize its advantages and achieve a competitive edge. This study underscores the importance of utilizing HR analytics for South African organizations aiming to harness data-driven insights to improve HR processes, increase employee satisfaction, and boost overall business performance. Consequently, both employees and the organization stand to benefit significantly from this strategic approach.
The effects of climate change on employee health and safety: evidence of existing studies
(Learning Gate, 2024-1-1) Bangura, Samuel
An escalation in carbon dioxide emissions has increased greenhouse gases, directly influenced climate change and subsequently impacted the health and safety of employees. The objective of this review is to analyse the effects of climate change on employee H & S and propose strategies to alleviate these impacts. In line with the preceding assertion, an integrative literature review was conducted across multiple online research databases to consolidate findings from various studies. Databases utilised included Web of Science, Emerald, Science Direct, Google Scholar, Scopus, SpringerLink, and ResearchGate. Key information gathered includes publication year, title, study purpose, sample size, and findings. The conclusions drawn were based on a comprehensive review of available evidence. The study found that climate change poses significant risks to the H&S of employees, particularly about climate-related illnesses. The research has also indicated that preventative actions can be implemented to minimise these impacts. This study underscores the significance of addressing climate change to safeguard the welfare of employees.
Human Resource Information System (HRIS): navigating The implementation, challenges, and benefits
(Institute for Promoting Research and Policy Development, 2024-10-12) Bangura, Samuel
This research examines the implementation, perceived obstacles, and benefits of HR information systems (HRIS), while also offering suggestions for the effective implementation of HRIS within organisations. The study conducted a comprehensive literature review from reputable academic research sources such as ScienceDirect, Google Scholar, and Bing. The focus was on analysing HRIS, implementation challenges and benefits, and recommendations on ways to efficiently implement HRIS within organisations. Findings of the study highlight significant obstacles that hinder HRIS implementation within organisations. However, the study also recognises the benefits associated with HRIS implementation in organisations, which can ultimately enhance the efficiency and effectiveness of HRM practices. Based on a thorough examination of these factors, the research also provides best practices for successfully integrating and utilising HRIS within organisations.
Constraints and enablement of workplace digitalisation: an integrative review
(Institute for Promoting Research and Policy Development, 2024-5-5) Bangura, Samuel; Elisabeth Lourens, Melanie
The successful implementation of a digital workplace involves integrating information technology throughout all aspects of the organisation. The resulting changes are significant and wide-ranging, affecting the overall work environment. Numerous experts emphasize the importance of technology in establishing a digital workplace. However, it is important to acknowledge that digital transformation within the workplace presents its own set of challenges. As such, this study aims to identify the limitations associated with embracing a digital workplace and explore the various factors that impact the efficiency of employee digitalisation. In doing this an integrative review to explore the factors that constrain, and influence workplace digitalisation was employed. To do this, relevant studies were searched through reputable search engines such as Scopus, EBSCO, IEEE, Science Direct, Google Scholar, and Bing. In addition, a range of online resources which proved to be reliable sources of information on workplace digitalisation and the constraints and enablement therein were used. Furthermore, reputable journal articles, government reports, and biographies were also used with specific keywords to identify both primary and secondary sources of data. The research results indicate that the lack of accuracy, reliability, trustworthiness, and productive collaboration between humans and artificial intelligence technologies in the context of digitalizing the workplace poses a substantial obstacle to their acceptance, implementation, and successful integration. However, it revealed that adaptability human asset capability employee motivation, and well-defined digitalisation strategy are critical in the effective implementation of workplace digitalisation. The study facilitates an in-depth analysis of the existing constraints and strategies for workplace digitalisation. The aim is to offer valuable recommendations to managers and practitioners on the successful implementation of workplace digitalisation. This study is a novel attempt that aims to explore the challenges and barriers that impede the successful utilisation of the human resource management process of workplace digitalisation.
The implications of workplace-based learning in attaining speciality skills for ecotourism employment : the medial viewpoint of universities of technology in South Africa
(2024) Mofokeng, Thulile Promise; Msukwini, Themba
This study sought to identify the discipline-specific skills in ecotourism using workplace-based learning (WPBL), evaluating its efficacy in the attainment of these skills. Ecotourism has been hailed as a key driver of economic growth, both globally and in South Africa. For this reason, a focus on ecotourism is essential to maximising its potential contribution to the country’s economy. Nonetheless, there still exists a gap in the literature that specifically focuses on ecotourism discipline-specific skills, knowledge, education, and training in South African public higher education institutions (HEIs). This study is intended to fill this gap and further propose possible approaches to WPBL that can assist undergraduate ecotourism students in acquiring specific skills for ecotourism. The investigation has addressed the foundational research inquiries pertaining to discipline-specific skills crucial for ecotourism, the contributing elements to skills gaps within the field, and the potential of WPBL in mitigating these gaps. It has further scrutinised how WPBL could be tailored to address identified skills deficiencies in ecotourism, as well as contemplated the potential ramifications of curriculum enhancement for WPBL. Furthermore, the diverse understandings of WPBL among students, academic faculty, and ecotourism organisations were examined, as were the discrepancies in viewpoints among these stakeholders. Employing an interpretive paradigm, the research methodology encompassed a single case study of the Durban University of Technology, with qualitative data analysis facilitated through NVivo software. The research participants included industry supervisors, ecotourism students, and academic staff affiliated with the Durban University of Technology. Data collection was carried out through both face-to-face and virtual interviews, employing purposive sampling method. Stringent ethical guidelines were adhered to, ensuring data confidentiality and preserving participant anonymity. The research findings revealed that WPBL is effective in enhancing communication, problem-solving, customer relations, leadership, and self-control skills in ecotourism students. Nevertheless, the WPBL programme has certain limitations, as it does not provide adequate emphasis on other important discipline-specific skills in other crucial aspects of ecotourism, including conservation, eco-friendly practices, green energy, environmental consciousness, nature guiding and safety proficiency, and knowledge of the natural environment. To address the limitations emerging from the findings, this study recommends the inclusion of more diverse and engaging activities in the WPBL programme, namely a strong focus on entrepreneurship; student involvement in community-based initiatives aligned with the core pillars of ecotourism; and, more significantly, the Sustainable Development Goals (SDGs). Further recommendations from this research stemming from the key findings include the reevaluation of the WPBL programme to a duration that will allow adequate time for students to develop an array of discipline-specific skills. Higher education institutions (HEIs) should develop forward-thinking and innovative approaches to offset the adverse effects of catastrophic events such as the COVID-19 outbreak on WPBL learning outcomes by investing in alternative digital and remote learning tools and methods such as virtual internships and hybrid WPBL models that merge physical and online learning. In addition, knowledge generation and research output through academic-industry collaborations can assist in bridging the knowledge gap in ecotourism, which can ultimately contribute to the growth of the sector. The contributions of this study encapsulate the multifaceted nature of research in its quest to advance knowledge within various domains. Researchers often prioritise enriching the body of knowledge within their respective fields, as it holds immense significance, both professionally and personally. This study makes significant theoretical strides by incorporating the General Systems Theory to provide a comprehensive framework for understanding workplace-based learning (WPBL) in the context of ecotourism. The Theory of Change is utilised as a guiding framework to pinpoint discipline-specific skills crucial in the ecotourism industry. Furthermore, the study explores how the evaluation of WPBL programmes impacts the acquisition of discipline-specific skills in ecotourism. These theoretical contributions form the intellectual foundation on which this study builds its innovative insights and advancements. The integration of General Systems Theory provides a framework for analysing complex systems and their interactions, which is particularly valuable for comprehending the WPBL programme in ecotourism. This theory allows the identification and analysis of stakeholder interactions within the WPBL programme, including students, academic staff, and industry supervisors. It underscores the importance of feedback and adaptation in complex systems, directly relevant to the WPBL program. Through feedback from industry, academic staff, and students, the study generates recommendations to enhance the WPBL programme, encompassing diverse student placements, integration of Sustainable Development Goals (SDGs), ecotourism pillars, entrepreneurship, and alignment with DUT's strategic direction. The application of the Theory of Change offers a methodological foundation for identifying discipline-specific skills in ecotourism. It provides a systematic plan for achieving the intended outcome of WPBL, enhancing the precision of intervention planning, and underpinning empirical recommendations. This study promotes a systematic and iterative approach, integrating industry-driven research to bridge academic expertise and practical insights. Such an approach enriches the academic discourse and yields practical solutions to address skill gaps, enhancing the effectiveness of WPBL initiatives. This study conducts a comprehensive evaluation of the WPBL programme tailored for ecotourism students. Beyond mere evaluation, it critically examines the programme's strengths and weaknesses, offering empirical data to substantiate the efficacy of WPBL in fostering discipline-specific skills. This evaluation extends its impact to similar programmes within the field and offers a blueprint for refinement, adapting to the evolving demands of the ecotourism industry. Conceptual contributions are vital in research, shaping innovative ideas, frameworks, and theoretical perspectives. This study introduces a conceptual framework aligning research objectives with Sustainable Development Goals (SDGs), bridging the gap between academic knowledge and industry insights. The alignment forms a cohesive approach for a more sustainable and equitable world, benefiting ecotourism and related fields. Methodological innovations in this study are exemplified using qualitative research methods, face-to-face interviews with industry supervisors, online interviews, and focus groups. Qualitative research offers in-depth exploration of WPBL in ecotourism, while face-to-face interviews establish rapport, provide non-verbal cues, and allow for real-time clarification. The interpretivist approach offers a more holistic understanding of WPBL, engaging stakeholders and acknowledging the socially constructed nature of reality. The use of online interviews and focus groups presents a contemporary approach, enhancing convenience, flexibility, and inclusivity. The proposed optimal WPBL approach addresses skills gaps in ecotourism and presents a comprehensive learning experience for students. Its implications extend to curriculum design, academic-industry partnerships, and policy development, contributing to the advancement of ecotourism education and sustainable development.
Cause-related marketing and consumer behaviour in the greater eThekweni area
(2011-09-04) Corbishley, Karen M.; Mason, Roger Bruce
Cause-related marketing (CRM) is a marketing strategy in which a company’s name, brand or service is partnered with a cause or a charity. This type of link has become increasingly popular throughout the world, presenting economic and social opportunities for businesses. Various research studies in such first world countries as the United States and the United Kingdom reveal that a large proportion of consumers are responsive to CRM. One of the objectives of this study was to establish whether selected socio-demographic factors affect the evaluation of a CRM offer in the eThekweni region of South Africa. It is anticipated that, its findings will be of assistance to marketers enabling them to make a more accurate identification as to the responsiveness of various groups to a CRM strategy. A quantitative study was conducted in shopping malls, using a structured questionnaire administered via interviews. Results established that there is a relationship between socio-demographic characteristics and the evaluation of a CRM offer.
Critical factors for growth and sustainability of small and medium enterprises : a systematic review and propositions propositions for a successful transition into large corporate organizations
(Research and Postgraduate Support Directorate, 2025-03-12) Aroba, Oluwasegun Julius; Anwana, Emem; Bugwandin, vinay; Kimanzi, Mathew
In today’s contemporary business environment, small, and medium, enterprises (SMEs) play a vital role in driving a country’s economic growth. However, despite their undeniable significance, SMEs often struggle to evolve into large corporate organisations (LCOs) in Africa. The factors and requirements involved in this transition have been a subject of much debate and contention within the research community. This analysis aims to understand factors influencing SMEs' transition into sustainable LCOs, contributing to achieving sustainable development goals (SDGs), the Africa Agenda 2063, and fostering sustainable growth. The study adopts a systematic literature review (SLR) approach. A comprehensive assessment of 647 scholarly scientific research articles published from 2012 to 2022 was conducted, followed by a meticulous statistical analysis of 108 selected studies. The RStudio application, an integrated development environment (IDE) programming tool was used for the analysis of the graphical representation. The findings of this study revealed that leadership, business models, and human capital were crucial factors in SMEs evolving into LCOs. This research endeavoured to bridge the gap in understanding the factors driving the growth of SMEs into LCOs, thereby enabling more informed decision-making and policy development aimed at fostering sustainable economic development in Africa and beyond.
Sports sponsorship, brand image, and purchase intentions toward sponsors’ products
(Informa UK Limited, 2025-01-01) Sarpong, Appiah; PraiseGod Zungu, Nkululeko
Purpose: This paper examines the relationship between sports sponsorship and brand image concerning soccer fans’ purchase intentions, focusing on how various elements of sponsorship and brand image influence fans’ purchasing behaviour. Design/methodology/approach: Data was collected from 398 soccer fans in the Greater Accra Region and the Ashanti Region of Ghana and analysed using structural equation modeling tools derived from Structural Modeling Analysis Using Partial Least Squares (SMARTPLS). Findings: The study demonstrates that sports sponsorship positively and significantly impacts both brand image (coefficient = 0.722; p-value = 0.001 < 0.05) and purchase intention (coefficient = 0.296; p-value = 0.001 < 0.05). Furthermore, brand image not only has direct positive influences on purchase intention (B = 0.372; p-value = 0.000 < 0.05) but also mediates the relationship between sponsorship and purchase intention (B = 0.268; t = 4.098; p-value = 0.000 < 0.05). Overall, these findings confirm all four study hypotheses. Practical Implication: Sponsors can apply these findings when selecting sports events or teams to partner with, ensuring alignment with the brand's identity. Strategic partnerships may enhance the perceived brand image among the audience, thereby increasing the likelihood of influencing purchase decisions. Research Contribution: This study suggests that favourable purchase intentions are more likely when soccer fans hold a positive image of the sponsoring companies and a strong affinity for the sport. These findings underscore the importance of well-planned sports sponsorship strategies in shaping brand perception and driving consumer behaviour among soccer enthusiasts.
The perceptions of Zimbabwean SMEs on the relevance of risk management in their businesses
(Romanian Cultural Foundation, 2021-05) Mauchi, Fungai Ngoma; Rawjee, Veena Parboo; Ramlutchman, Nisha
SMEs are faced with different types of risks while running their businesses and RM could play a vital role in dealing with these risks. Therefore, it is crucial to examine the SMEs perceptions on the relevance of risk management in the success of their businesses as it might influence SMEs owner-manager to adopt or ignore RM practice. This study was conducted to establish the perception of SMEs on the relevance of risk management in the success of their businesses. The study was conducted among SMEs who reside in two provinces of Zimbabwe namely Harare Province and Mashonaland Central province. In order to achieve the main purpose of the study, a mixed method research design was used. The target population of the study include Small to Medium Enterprises from all sectors in Zimbabwe’s ten provinces. The study’s target population was around 780 684 and the sample was 278 respondents. The study used a combination of cluster sampling and simple random sampling methods to select the sample. Data was collected using structured-questionnaire and semi-structured interviews to SMEs in Harare and Mashonaland Central provinces. The findings of the study show that the SMEs have a negative perception on the relevance of risk management in the success of their businesses. Thus, risk management is not relevant for SMEs due to their size and is viewed as more relevant to big businesses who have the resources and have much at stake. The researcher concluded that the perception on the relevance of risk management is negative in Small to Medium enterprises in Zimbabwe and recommended SMEs capacity building on risk management, transformation of SMEs business norms, review of SMEs policy framework and SMEs networking in order for them to obtain risk management skills and knowledge.
The influence of culture on SMEs risk management practices in Zimbabwe
(Romanian Cultural Foundation, 2021) Mauchi, Fungai; Rawjee, Veena Parboo; Ramlutchman, Nisha
In view of the significance of risk management in all businesses, this study was conducted to establish the influence of culture on the risk management practices of Small and Medium Enterprises (SMEs) in Zimbabwe. The study was motivated by the need to ensure small and medium businesses survive under certain risks. The purpose of this study was to examine the influence of culture on the SMEs risk management practices. The study was conducted among SMEs who reside in two provinces of Zimbabwe namely Harare Province and Mashonaland Central province. In order to achieve the main purpose of the study, a mixed method research design was used. The target population of the study include Small to Medium Enterprises from all sectors in Zimbabwe’s ten provinces. The study’s target population was around 780 684 and the sample was 278 respondents. The study used a combination of cluster sampling and simple random sampling methods to select the sample. Data was collected using structured questionnaire and semi-structured interviews to SMEs in Harare and Mashonaland Central provinces. The findings of the study show that culture influences SMEs risk management practices. Cultural factors such as social complexity, fate control and religiosity were found to influence SMEs risk management practices in Zimbabwe whilst social cynicism and reward for application were found not to influence SMEs risk management practices in Zimbabwe. The study concludes the introduction of risk management education for SMEs, increase awareness campaigns, and also increase access to information on risk management by the SMEs.
Perceived benefits of loyalty programs and relationship quality
(IGI Global, 2020-01-01) Corbishley, Karen Margaret; Mason, Roger Bruce; Meintjes, Corne
The aim of this article is to investigate perceived loyalty program benefits inherent in loyalty programs and how they might affect relationship quality, specifically in the South African FMCG sector. A quantitative study was undertaken where loyalty program members were approached via a national database. Hypotheses were individually tested by means of regression analysis. All three forms of perceived benefits exhibited positive relationships with each of the relationship quality constructs. Retailers that are considering which benefits to include in a loyalty program would find the results instructive. This article also adds to the international body of research in the field of relationship marketing, customer loyalty and retail loyalty programs. This study reiterates the importance of loyalty program design and the potential for attitudinal change towards the retailer.
Consumer perceptions of critical success factors for small local consumer brands
(2020-09-04) Mason, Roger Bruce; Dobbelstein, Thomas; Kamwendo, Andrew
Local or regional fast-moving consumer (FMCG) brands sold mostly in delimited geographic areas are a growing trend. This study aims to understand consumer attitudes towards such products and to identify factors critical to their success. The paper is a comparative study between developed (Germany) and emerging (South Africa) nations to identify differences between the preference criteria for FMCG. The methodology involved an online cross section survey in the two countries. Respondents from both countries preferred local brands and believe they are better quality and more supportive of, and connected to, local communities. South Africans feel this more strongly, show greater commitment, and are prepared to pay more than Germans. 'Beliefs' regarding quality, value for money, and trust in local brands are critical.
Student engagement with, and participation in, an e-Forum
(2011-04) Mason, Roger Bruce
This paper examines engagement with an online discussion forum, aiming to identify the different levels of participation and to investigate factors that encourage or discourage student participation. The case involved the posing of a short real-life problem via a forum on the university's virtual learning environment. An in-class survey was conducted to identify students' participation and attitudes toward the forum. Students understood the benefits of the task, but did not participate due to time pressures and lack of motivation. The reasons for this were found to be inadequate explanation and encouragement to do the task, and insufficient moderator participation. Recommendations for improving forum participation are provided. © International Forum of Educational Technology & Society (IFETS).

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