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Title: A communication perspective on change management : a case study of the Government Communication and Information System (GCIS) in KwaZulu-Natal
Authors: De Kock, Yachal
Issue Date: 2010
Abstract: This research emerges within the context of changes that occurred in the public sector post apartheid, which meant invariable changes within the organisation’s structure and processes. More specifically, it brought with it a changing role of communication in managing change. With communication being the lifeblood and binding element within an organisation, having effective and efficient communication within the organisation can therefore assist in keeping the various parts of an organisation together, making it easier for the organisation to maintain itself during change. This study locates Senior Communication Officers within Thusong Service Centres in the GCIS and investigates the role communication plays in managing change within the organisation. The study critically examines Lundwig Von Bertalanffy’s (1968) Systems Theory in understanding the interrelatedness of a system such as the GCIS and the role organisational communication channels play in maintaining the process of change. Furthermore, this study analyses the influence of the Chaos Theory within the concept of managing change and the flow of communication within an organisation. This study suggests ways in which Senior Communication Officers can play a vital role in managing change by analysing the underlying principles and concepts of the Chaos Theory and incorporating them within the role of communication during the change process.
Description: Dissertation submitted in partial fulfilment of the requirement for the Masters Degree of Technology: Public Relations Management, Durban University of Technology, 2010.
Appears in Collections:Theses and dissertations (Management Sciences)

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