Business leadership competency for innovative strategies post COVID-19 among small and medium enterprises in Gauteng Province, South Africa

Abstract

The COVID-19 pandemic brought many challenges to South African business leaders, such as optimising hybrid teams, attracting and retaining workers with needed capabilities, and making the most of scarce competencies. Current and complex challenges require leadership with the necessary skills. Besides COVID-19 challenges, business organisations and Small and Medium Enterprises (SMEs) must deal with economic downfall, social unrest, and corruption. Leadership plays an important role in ensuring business competitiveness amid these challenges. This study investigated the business leadership competency required for innovative strategies required post-COVID-19 among SMEs in Gauteng Province, South Africa. This involves identifying leadership competencies and proposing a framework for innovative leadership. A sample size of 384 respondents was drawn from owner/managers of SMEs in Gauteng Province. A mixed-method approach was adopted using both structured interviews and a closed-ended questionnaire through an online survey. The results showed that most of the SMEs agreed that COVID-19 challenged SMEs with several difficulties. The research highlighted business leadership competencies for innovative strategies post-COVID-19. The main findings revealed that training and developing employees play a pivotal role in shaping and influencing business performance, which is critical to the success of a business and ensuring innovation. Furthermore, the survey results showed that most SME owners/managers prioritise the competency of setting targets, reviewing and improving financial performance. Results also indicated that adaptability, flexibility, and resilience are necessary to meet changing market conditions. Furthermore, the study highlighted the importance of building diverse and expansive networks. Additionally, findings show that SME Leaders must be willing to take calculated risks for the business to emerge successful.