Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/5567
Title: Exploring quality administration management practices on customer retention and satisfaction : case study of small medium micro enterprises at eThekwini Metropolitan area
Authors: Mchunu, Nkosingiphile Trevor 
Keywords: Quality administration management;Customer retention;SMMEs;eThekwini Metropolitan Area;Employee training
Issue Date: 2024
Abstract: 
Small Medium Micro Enterprises (SMMEs) play a significant role in many countries’ economic growth and development. However, customer retention and satisfaction remain critical challenges facing SMMEs. This study investigated the effectiveness of quality administration management practices in SMMEs located in the eThekwini Metropolitan Area. The objectives of the study were to examine how quality ...
Description: 
Submitted in fulfillment of the requirements of the Master of Management Sciences in Administration and Information Management Degree, Durban University of Technology, Durban, South Africa, 2024.
URI: https://hdl.handle.net/10321/5567
DOI: https://doi.org/10.51415/10321/5567
Appears in Collections:Theses and dissertations (Accounting and Informatics)

Files in This Item:
File Description SizeFormat
Mchunu_NT_2024.pdf3.33 MBAdobe PDFView/Open
Show full item record

Page view(s)

150
checked on Mar 13, 2025

Download(s)

72
checked on Mar 13, 2025

Google ScholarTM

Check


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.