Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/5577
Title: Evolving a framework to observe and analyse customer experience on the Twitter platform using machine learning techniques
Authors: Moodley, Thaneshni 
Keywords: Twitter
Issue Date: 2024
Abstract: 
Retailers have become more focused on retaining and turning existing customers into longterm clients because retailers have become more competitive, customers more demanding, and competitors more aggressive. The 2020 COVID-19 pandemic has forced a transformation for retailers. Within months, a revolution has taken place, constituting major changes to how consumers view cash, how they shop online a...
Description: 
Submitted in fulfillment of the requirements for the Degree of Master of Information and Communications Technology, Durban University of Technology, Durban, South Africa, 2024.
URI: https://hdl.handle.net/10321/5577
DOI: https://doi.org/10.51415/10321/5577
Appears in Collections:Theses and dissertations (Accounting and Informatics)

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