Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/5579
Title: Health insurance cross-selling predictions with machine learning for South African consumers
Authors: Mavundla, Khulekani 
Issue Date: 2024
Abstract: 
Cross-selling is the practice of selling additional products or services to an existing customer to increase business revenue. Cross-selling health insurance is challenging for companies, as they spend significant time meeting with prospective clients without knowing the likelihood of a sale. A health insurance provider often markets additional insurance products to its clients through different c...
Description: 
Submission in completion of the requirements for the Degree of Master of Information and Communications Technology, Durban University of Technology, Durban, South Africa, 2024.
URI: https://hdl.handle.net/10321/5579
DOI: https://doi.org/10.51415/10321/5579
Appears in Collections:Theses and dissertations (Accounting and Informatics)

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