Revitalising rural and township youth ministry in South Africa through digital innovation

Abstract

This article explores the potential of digital innovation in revitalising rural and township youth ministry in South Africa, acknowledging the challenges churches face in engaging their youth in the evolving digital landscape. The study advocates for integrating digital platforms to complement physical interactions, emphasising the need for strategies resonating with digitally connected youth. Public theology is intro duced as a paradigm encouraging the intertwining of faith with societal needs. While recognising the promise of digital engagement, the article addresses unique challenges in rural areas, proposing solutions such as community access points and partnerships for inclusivity. The collaborative model envisions a hybrid approach, blending physi cal and virtual interactions through a game-like platform. The methodology involves a comprehensive literature review and cross-sectional analysis of successful digital en gagement initiatives, informing a dynamic model. In conclusion, the article argues that embracing digital innovation and public theology can bridge traditional and tech--savvy preferences, fostering a vibrant youth community with spiritual growth and meaningful societal impact.