An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/89

DC Field	Value	Language
dc.contributor.author	Cochetel, Fabrice	en_US
dc.date.accessioned	2007-10-18T13:54:48Z
dc.date.available	2007-10-18T13:54:48Z
dc.date.issued	2007	-
dc.identifier.other	306841	-
dc.identifier.uri	http://hdl.handle.net/10321/89	-
dc.description	Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007.	en_US
dc.description.abstract	This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.	en_US
dc.format.extent	162 p	en_US
dc.language.iso	en	en_US
dc.subject	Brand loyalty	en_US
dc.subject	Surfing--South Africa	en_US
dc.subject	Management--Dissertations, Academic	en_US
dc.subject.lcsh	Sports--South Africa--Marketing	en_US
dc.subject.lcsh	Sports sponsorship--South Africa	en_US
dc.subject.lcsh	Consumer behavior--South Africa	en_US
dc.subject.lcsh	Advertising--Brand name products--South Africa	en_US
dc.subject.lcsh	Brand loyalty--South Africa	en_US
dc.title	An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself	en_US
dc.type	Thesis	en_US
dc.description.level	M	en_US
dc.identifier.doi	https://doi.org/10.51415/10321/89	-
item.cerifentitytype	Publications	-
item.languageiso639-1	en	-
item.grantfulltext	open	-
item.openairetype	Thesis	-
item.fulltext	With Fulltext	-
item.openairecristype	http://purl.org/coar/resource_type/c_18cf	-
Appears in Collections:	Theses and dissertations (Management Sciences)

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