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Title: The market orientation of proudly South African companies : students' perceptions
Authors: Thoola, Tebello Paul
Keywords: Brand name products--South Africa;Brand loyalty--South Africa;Consumers' preferences--South Africa;Consumer satisfaction--South Africa;Endorsements in advertising--South Africa;Endorsements in advertising--South Africa;Local foods--South Africa;Marketing--Dissertations, Academic
Issue Date: 2007
Abstract: The aim of this research is to evaluate students’ perceptions toward the market orientation of Proudly South Africa companies at Durban University of Technology. The Proudly South African campaign is currently very topical, having become a visible brand in its own right within the period of ten years, with the primary objective of creating job opportunities, supporting local companies by buying products that are produced within the boundaries of South Africa and to initiate nationalism among South Africans.
Description: Thesis (M.Tech.: Marketing)-Dept. of Marketing, Durban University of Technology, 2007 xvi, 156 leaves
Appears in Collections:Theses and dissertations (Management Sciences)

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