Full Name
Amegbe, Hayford
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Publications
(Articles)

Results 1-3 of 3 (Search time: 0.003 seconds).

Issue DateTitleAuthor(s)
111-Dec-2023The dynamics of customer value and brand love among shoppers in emerging marketAmegbe, Hayford ; Hanu, Charles ; Zungu, Nkululeko PraiseGod
22023How does SME social media adoption drive marketing performance?Amegbe, Hayford ; Zungu, Nkululeko; Asamoah, Emmanuel 
32023SMEs social media adoption and financial and non-financial marketing performanceAmegbe, Hayford ; Zungu, Nkululeko PraiseGod; Hanu, Charles