Challenges experienced by women fashion entrepreneurs of Botswana’s Youth Development Fund project

Abstract

Botswana’s Ministry of Youth Sports and Culture (MYSC) introduced the Youth Development Fund (YDF) with the aim of creating sustainable employment opportunities for young people through the development of sustainable projects. The aim of this study is to investigate challenges experienced by women fashion entrepreneurs of Botswana’s Youth Development Fund project to determine their experiences and the sustainability of their businesses. This study is significant because it attempts to identify the challenges faced by female entrepreneurs in Botswana who have been funded through the Youth Development Fund (YDF), by allowing the authentic voices of the female youth entrepreneurs to be heard. The study used a qualitative research method and a phenomenological approach. The target population was female fashion entrepreneurs who met specific selection criteria in Kgatleng, Kweneng and South East districts. The sample was eleven (11) participants (ten purposefully-selected fashion entrepreneurs who benefited from the YDF project and one YDF representative). Data collection was conducted using In-depth semi-structured interviews and observations. The in-depth interviews were the main source of data and consisted of a semi-structured interview schedule comprising questions and probes. The observations were supplementary, meant to enhance the interview data. The study used thematic analysis for analysing data, which was then interpreted using the interpretivist approach. The results show that female fashion entrepreneurs of the YDF project face a number of challenges while running their businesses. These challenges, include too many rigid requirements when applying for funding, insufficient funding, cash flow problems, lack of modern machinery, lack of raw materials, lack of retail space, inadequate fashion marketing events, lack of collateral or venture capital investment, tight competition from imports as well as a lack of mentorship and incubator programmes. The study has revealed that female fashion entrepreneurs face a lot of challenges. However, solutions are within reach. For instance, the government, stakeholders, researchers and the female entrepreneurs themselves should work together to try and solve these challenges. A fashion incubator programme, a fashion mentorship programme, a fashion council and an academic alumni network should be established as part of the measures to address these challenges. Additionally, COVID-19 relief strategies should be designed and implemented to help revive small medium enterprises.