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https://hdl.handle.net/10321/89
Title: | An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself | Authors: | Cochetel, Fabrice | Keywords: | Brand loyalty;Surfing--South Africa;Management--Dissertations, Academic | Issue Date: | 2007 | Abstract: | This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change. |
Description: | Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007. |
URI: | http://hdl.handle.net/10321/89 | DOI: | https://doi.org/10.51415/10321/89 |
Appears in Collections: | Theses and dissertations (Management Sciences) |
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File | Description | Size | Format | |
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Cochetel_2007 | 834.33 kB | Adobe PDF | View/Open |
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