Please use this identifier to cite or link to this item: https://hdl.handle.net/10321/89
Title: An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself
Authors: Cochetel, Fabrice 
Keywords: Brand loyalty;Surfing--South Africa;Management--Dissertations, Academic
Issue Date: 2007
Abstract: 
This study examined brand awareness after a change in sponsor and audience perceptions about the sponsors and the event before and after the change.
Description: 
Thesis (Masters in Marketing), Durban University of Technology, Durban, South Africa, 2007.
URI: http://hdl.handle.net/10321/89
DOI: https://doi.org/10.51415/10321/89
Appears in Collections:Theses and dissertations (Management Sciences)

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